My Audience

When I decided to make my blog about fitness, I knew I wanted it to cater to an audience I have been a part of. More specifically, I wanted to create a space for people just getting started in the fitness world, because it can be so intimidating. When I was first learning about fitness, I found the most valuable information came from fitness professionals and influencers who made their content accessible for all skill levels, so that is what I have tried to do with this blog so far.

There is almost too much information available on the internet about fitness, so to separate myself from the masses, I blog about the absolute basics. I want Fueling Your Twenties to act as a blueprint that anyone can access and apply to their own journey. I focus on using simple language and keep my posts as short as they can be to make them more accessible and easy to digest.

Truthfully, I picture my audience being largely female. This influenced my choice of theme because I wanted to ensure that it looked feminine. Additionally, I made the whole site pink, because as a female myself, everything looks better in pink.

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